Alpin, Muhammad (2025) Strategi Komunikasi Penyuluh Stunting BKKBN Provinsi Riau Dalam Percepatan Penurunan Stunting. Other thesis, Universitas Islam Riau.

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Abstract

Communication Strategy for Riau Province BKKBN Stunting Counselors in Accelerating Stunting Reduction Muhammad Alpin 189110151 This studywas conducted to determine the Communication Strategy of Stunting Counselors of the Riau Province BKKBN in Accelerating Stunting Reduction. This study selected informants using a purposive technique based on certain considerations determined by the researcher. The data analysis used in this study was qualitative analysis. Qualitative research is in the form of data collection in the form of natural verbal reports in the form of interview transcripts. The results of the study indicate that the communication strategy carried out by the Riau Province BKKBN is to pay attention to the elements of communication. The elements of this communication are knowing which audience will be targeted in the stunting reduction acceleration activity, followed by compiling the message to be delivered so that it is interesting and easy to understand, and determining what method is used in delivering the message so that the audience can accept it, then choosing what media is used so that it is appropriate and effective in the process of delivering the message.

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