Meitania, Dhea (2025) Pengaruh Intensitas Penggunaan Media Sosial Instagram Terhadap State Self Esteem Pada Generasi Z. Other thesis, Universitas Islam Riau.

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Abstract

Generation Z is known as digital natives who actively use social media, particularly Instagram. This platform offers a variety of engaging features; however, intensive usage potentially impacts psychological aspects, including state self-esteem. This study aims to determine whether the intensity of Instagram usage influences state self-esteem among Generation Z. The research subjects comprised 389 students aged 18–25 years from several universities in Pekanbaru. The sampling technique used was incidental sampling, with data collection methods utilizing the Social Networking Time Use Scale (SONTUS) and the State Self-Esteem Scale (SSES). Data analysis was conducted using simple linear regression with SPSS software. The findings revealed an R Square value of 0.142 with a significance level (p < 0.000), indicating that the intensity of Instagram usage accounts for 14.2% of the variance in state selfesteem. These results suggest that higher Instagram usage intensity correlates with lower levels of state self-esteem in Generation Z. This study's findings are expected to serve as a reference for developing interventions to manage the negative impacts of social media on the psychological well-being of the younger generation.

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