Puteri, Mi’raj Mulia (2023) Pengaruh Gaya Hidup, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Skincare Ms. Glow (studi Kasus Sarita_msglow). Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the effect of lifestyle, price, and product quality on purchasing decisions for ms.glow products (Case Study on Sarita Ms.Glow Buyers). Sampling used the Nonprobability Sampling method with purposive sampling method where the sample in this study was 57 respondents. Types and sources of data are primary and secondary data, while data collection techniques use observation, questionnaires and interviews. The data analysis technique used in this research is multiple linear regression test. t test, f test and the coefficient of determination (R2). The results of this study indicate that lifestyle, price, and product quality have a positive and significant effect on product purchasing decisions at Sarita Ms. Glow.

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