Putri, Angela (2023) Pengaruh Lokasi Dan Pelayanan Terhadap Keputusan Pembelian Pada Toko Bangunan Tiga Putri Di Desa Simpang Beringin Kecamatan Bandar Seikijang. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine The Influence of Location and Service on Purchasing Decisions at the Tiga Putri Building Store in Simpang Beringin Village, Bandar Seikijang District. The population in this study was the consumers of the three daughters of the building shop by using the sampling methodAccidental Sampling then the sample in this study is 83 respondents. Types and sources of data are primary and secondary data, while data collection techniques use questionnaires. The data analysis technique used in this research is multiple linear regression test. The results of this study indicate that location and service have a positive and significant effect on purchasing decisions at the Tiga Putri Building Store in Simpang Beringin Village, Bandar Seikijang District.

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