Wari Fiyosa, Wari Fiyosa (2023) Pengaruh Digital Marketing Terhadap Keputusan Pembelian Konsumen Patisserie Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to find out and analyze the influence of digital marketing on consumer purchasing decisions at Patisserie Pekanbaru. This type of research is a quantitative study using descriptive methods, the criteria for respondents in this study were the people of Pekanbaru around them and also people who had made purchases at Patisserie Pekanbaru. The technique used is multiple linear regression technique using SPSS. The results of this study are that the Digital marketing variable has a positive and significant influence on the Consumer Purchase Decision variable at Patisserie Pekanbaru .

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