Siagian, Tri Nur Utami (2023) Pengaruh Kualitas Produk Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Pada Tokopedia (studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Riau. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the effect of product quality and consumer trust on purchasing decisions at Tokopedia (Case Study on Students of the Faculty of Economics and Business, Islamic University of Riau). Sampling used the Nonprobability Sampling method with purposive sampling method where the sample in this study was 100 respondents. Types and sources of data are primary and secondary data, while data collection techniques use questionnaires. The data analysis technique used in this research is multiple linear regression test. t test, f test and the coefficient of determination (R2). The results of this study indicate that product quality and consumer trust have a positive and significant effect on purchasing decisions at Tokopedia

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