Fitriani, Mulia (2023) Pengaruh Kemasan Dan Harga Pada Keputusan Pembelian Minuman Teh Gepuk Jalan Karya 1. Other thesis, Universitas Islam Riau.
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Abstract
The purpose of this study was to determine and analyze the effect of packaging and price on purchasing decisions at Gepuk Tea Drink Jalan Karya 1. This research is a quantitative study. The population in this study were customers who bought Gepuk Tea at Jalan Karya 1. The sampling technique in this study was the Purposive Sampling approach, which was based on certain criteria in order to obtain a total sample of 96 respondents. Data collection techniques in this study used questionnaires or distributed to customers. The data analysis technique in this study used multiple linear regression analysis using SPSS 25. Based on the results of the t test in this study, it was found that the packaging did not significantly influence the purchasing decision at Jalan Karya 1 Gepuk Tea Drink, while the price had a significant effect on the Jalan Gepuk Tea Drink purchase decision. Karya 1. Furthermore, based on the F test, it was found that packaging and price simultaneously had a significant effect on purchasing decisions for Gepuk Tea Drink Jalan Karya 1 with a coefficient of determination (R2) of 91.5% and the rest were influenced by other factors not discussed in this section. this research.
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor Efnita, Yul 1006126602 |
| Additional Information: | Keywords: Price, Packaging and Purchase Decision |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Budi Santoso S.E |
| Date Deposited: | 25 Sep 2025 01:20 |
| Last Modified: | 25 Sep 2025 01:20 |
| URI: | https://repository.uir.ac.id/id/eprint/30391 |
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