Julianto, Eko (2023) Analisis Perilaku Konsumen Angkringan Bosku Pada Masa Pandemi Covid-19 Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

purpose of this study was to determine the behavior of Angkringan Bosku consumers during the Covid-19 pandemic. This research was conducted at Angkringan Bosku in Pekanbaru City. The number of samples in this study were 98 consumer respondents who shopped at Angkringan Bosku, using the accidental non-probability sampling method using the Lemeshow formula. And the data analysis method used in this study is a qualitative descriptive analysis method. Based on the results of the research analysis, it can be concluded that angkringan consumer behavior can be seen and shaped by the presence of behavioral factors, namely cultural, social, personal and psychological factors that encourage consumer purchasing decisions during the Covid-19 pandemic.

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