Deofandi, Ardhi (2023) Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Kue Kering Tiga Saudara Kecamatan Tualang Kabupaten Siak Sri Indrapura. Other thesis, Universitas Islam Riau.
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Abstract
This research was conducted with the aim to determine the effect of price and product quality on purchasing decisions on Tiga Saudara Cookies. The sampling technique in this study is to use the Lemeshow formula. In this case the researcher took a sample of 100 samples by distributing questionnaires to the respondents. The method used is descriptive analysis and multiple linear regression analysis. The results showed that (1) Partially product quality has a positive and significant effect on purchasing decisions, (2) Partially price has a positive and significant effect on purchasing decisions, (3) Simultaneously product quality and price have a positive and significant effect on purchasing decisions
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor Asril, Asril 1012045901 |
| Uncontrolled Keywords: | Keywords: Product Quality, Price, Purchase Decision |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Budi Santoso S.E |
| Date Deposited: | 23 Sep 2025 01:12 |
| Last Modified: | 23 Sep 2025 01:12 |
| URI: | https://repository.uir.ac.id/id/eprint/30228 |
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