Putra, Gika Dwi (2023) Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian TV LG Di Toko Monitor Elektronik Ujung Batu Rohul. Other thesis, Universitas Islam Riau.

Text Gika Dwi Putra.pdf - Submitted Version Restricted to Registered users only Download (4MB) | Request a copy

Abstract

This study aims to determine the effect of product quality and price on the purchasing decision of LG TV at the Ujung Batu Rohul Electronic Monitor Store. The research method used in this study is a quantitative approach by collecting data in the form of numbers. The data source used to obtain accurate data is by distributing questionnaires to respondents. The sample used in this study were consumers who bought LG TVs with the criteria of having bought LG TVs at the Ujung Batu Rohul Electronic Monitor Store as many as 96 respondents with accidental sampling as a sampling technique. Methods for data processing using data collection scale techniques, coefficient of determination, t test and f test. The results of the tests conducted are product quality and price have a positive and significant effect on the buying decision of LG TV at the Ujung Batu Rohul Electronic Monitor Store.

Actions (login required)

View Item