Saputra, Taufik (2025) Perlindungan Konsumen Dan Pelaku Usaha: Implementasi Undang-undang No. 8 Tahun 1999 Tentang Perlindungan Konsumen (studi Kasus Kerusakan Rangka Esaf Honda). Other thesis, Universitas Islam Riau.

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Abstract

The implementation of Law Number 8 of 1999 concerning Consumer Protection has an important meaning for the Unitary State of the Republic of Indonesia, especially in relation to the interests of consumers who are often in a vulnerable position in the provision of goods and services. The need for this legal protection is emphasized in the author's research which specifically examines consumer protection in the context of the eSaF framework. Any form of non-conformity in a product or its components can give rise to legal liability for business entities towards their consumers. This research carefully examines two main issues: first, the implementation and enforcement of Law Number 8 of 1999 concerning Consumer Protection, in the context of the Honda eSaF framework case. Second, it investigates the various obstacles faced during this implementation process. By analyzing these challenges, this research aims to explain the complexities involved in protecting consumer rights and the efficacy of the legal framework designed to protect them in the contemporary market scenario. This research uses a normative legal research framework, utilizing three different approaches: the literature approach, the case approach, and the observational approach. The legal materials analyzed consist of primary legal sources, including laws and regulations; secondary sources, such as books and scientific journals; and tertiary sources, represented by legal dictionaries. The collection of legal materials was carried out through the methodology of literature review (bibliographic study) and online data collection (internet research). Analysis of legal materials was carried out using legal material reduction techniques and legal material analysis. The results of this study indicate the following: (1) Implementation: In the process, AHM has taken action to overcome this by forming a team together with the government to find the problem points, although it did not produce the output desired by Honda consumers. PT. AHM has demonstrated its commitment to consumer protection by offering a five-year frame warranty, 24-hour complaint services, and the ability to offer free visits to AHASS workshops for consumers who experience problems with the eSaF frame. (2) Obstacles: Lack of strong data to address the problem, which is still in its early stages and does not yet have a comprehensive solution. This results in ineffective solutions and has a negative impact on consumers. Incomprehensive investigations also hinder manufacturers from implementing necessary improvements. A complex problemsolving process is essential to prevent further legal problems and reduce the risk of financial loss.

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