Pratama, Nofriandy Alam (2025) Komunikasi Promosi Organisasi Pencak Silat Persaudaraan Setia Hati Terate (psht) Sebagai Organisasi Internasional. Other thesis, Universitas Islam Riau.

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Abstract

Abstract Communication of Promotion of the Pencak Silat Organization of the Setia Hati Terate Brotherhood (Psht) as an International Organization Nofriandy Alam Pratama 219110090 This study aims to find out the Communication of Promotion of the Pencak Silat Organization of the Setia Hati Terate Brotherhood (PSHT) as an International Organization. Promotional Communication is the process of conveying messages (information) from a source that is useful for persuading someone who is the target/target (consumer) to be interested in what we convey. In this study, the researcher uses a qualitative research method using the purposive sampling technique to reveal important information to obtain information about promotional communication, especially in advancing the Setia Hati Terate Brotherhood organization. The results of the research show that the Promotional Communication carried out by the Setia Hati Terate Brotherhood Organization (PSHT) is divided into 4 communication strategies, both from the beginning of its establishment to the present. Namely, Direct Communication from Word of Mouth, Events, Achievements, and Social Media.

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