Ananda, Mutia (2025) Analisis Political Branding Anies Baswedan Di Media Sosial X @aniesbaswedan. Other thesis, Universitas Islam Riau.

Text 219110036.pdf - Submitted Version Restricted to Registered users only Download (2MB) | Request a copy

Abstract

This study aims to analyze the political branding of Anies Baswedan on social media X through the account @aniesbaswedan. Political branding plays a crucial role for political actors in shaping public perception, gaining sympathy, building an image, and creating emotional connections with their followers. This research employs a qualitative content analysis method, which involves collecting, organizing, and analyzing the obtained data to derive interpretations from the data. The political branding theory by Pich & Newman is used as the analytical framework. The findings of this study reveal that the political branding concepts proposed by Pich & Newman are present on the @aniesbaswedan account, specifically the concepts of political leadership and political party ideology.

Actions (login required)

View Item