Efnida, Sella Wika (2023) Pengaruh Kesadaran Halal, Islamic Branding Dan Product Ingredients Terhadap Minat Beli Produk Obat Herbal Habbatussauda (pada Masyarakat Kecamatan Bukit Raya, Pekanbaru). Other thesis, Universitas Islam Riau.

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Abstract

The Effect of Halal Awareness, Islamic Branding and Product Ingredients on Buying Interest in Habbatussauda Herbal Medicine Products (In the Community of Bukit Raya District, Pekanbaru) SELLA WIKA EFNIDA 175210714 The study aims to analyse the effect of halal awareness, Islamic branding, product ingredients on buying interest in habbatussauda herbal medicine in the community in the sub-district of Bukit Raya Pekanbaru partially or simultaneously. The sample size in this study was 165 people using purposive random sampling technique in sampling. Data analysis methods are descriptive and quantitative with multiple liner regression analysis tools. The results showed that partially and simultaneously halal awareness, Islamic branding, product ingredients had a positive and significant effect on buying interest in habbatussauda herbal medicine.

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