Fazira, Nadya (2025) Perencanaan Komunikasi Bawaslu Riau Dalam Pengelolaan Informasi Pemilu Di Media Sosial. Other thesis, Universitas Islam Riau.

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Abstract

This study examines the communication planning conducted by Bawaslu Riau in managing election-related information on Instagram, utilizing Hafied Cangara’s five-step communication planning model: research, planning, execution, evaluation, and reporting. The findings reveal that Bawaslu Riau has effectively utilized social media through various content formats, such as infographics and short videos, as well as strategic collaborations with creative media and local influencers. Organic infographic content created by Bawaslu delivers clear and structured information, but its engagement is relatively lower compared to dynamic short videos that attract more audience attention. Evaluations based on Instagram metrics, such as reach and engagement rates, indicate that short videos and influencer collaborations have a more significant impact in raising public awareness and participation. Nevertheless, challenges such as limited human resources for content management and time-consuming information verification processes persist. This study concludes that the five-step communication planning model can enhance the effectiveness of information dissemination, especially when combined with innovative strategies in content selection and collaborations. It recommends that Bawaslu Riau adopt a more systematic approach to evaluation and reporting to optimize future information dissemination efforts.

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