Putra, Andre Dwi (2025) Pemanfaatan Media Sosial Oleh Kelompok Sadar Wisata (pokdarwis) Desa Wisata Dayun Sebagai Media Promosi. Other thesis, Universitas Islam Riau.

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Abstract

Tourism village is a tourism concept that is growing rapidly in various regions in Indonesia. Dayun Tourism Village is one of the tourism destinations that has the potential to be developed. In today's digital era, social media has become one of the effective tools in promoting tourism destinations. This study aims to determine the use of social media as a promotional tool for Dayun Tourism Village. This study uses a descriptive qualitative method with the AIDA theory ((Attention, Interest, Desire, Action). This study uses data collection techniques in the form of interviews, observations, and documentation. The results of this study indicate that the use of social media by the tourism awareness group (POKDARWIS) of Dayun Tourism Village has indeed applied the AIDA theory in promotions carried out on social media. The first stage of attention is using more than one social media platform and diligently making posts. The second stage of interest is creating various types of content such as content that describes experiences, educational content, content that encompasses the Dayun integrated reservoir and content presentation. The third stage of desire (disire) is presenting influencers, routinely making posts showing what can be found in Dayun Tourism Village, and creating content elements, such as trending music and interesting captions and hashtags. The last stage of action is writing captions with call to action words, including WhatsApp numbers and good and friendly communication services.

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