Hura, Yunus (2025) Perilaku Komunikasi Driver Shopee Food Kepada Pengguna Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

Abstract Communication Behavior of Shopee Food Drivers to Users in Pekanbaru City Yunus Hura 189110166 The internet has become a part of life for most of the world's population. From searching for information, working, shopping or using social media to greeting friends, relatives and family and even looking for a date. Based on internet word statistics data, internet usage in Indonesia reached 212.35 million people in March 2021. Shopee Food user data reached 26.49 trillion. Shopee Food is a food delivery service made in Indonesia. This service offers a variety of food and drink options, from fast food restaurants to home-cooked food businesses. With the increasing demand from users of the Shopee Food service, the Shopee company inevitably has to create a company to improve services to its users. This research aims to determine the communication behavior that occurs between Shopee Food drivers and service users in Pekanbaru City. This research uses a type of qualitative descriptive research with data analysis techniques in the form of observations, observations, interviews and documentation. The results of the research show that the communication behavior that occurs, namely service users towards Shopee Food application users, is divided into 2, namely verbal communication behavior and non-verbal communication behavior. Pekanbaru City shopee food drivers' communication with customers of shopee food service users is good, the indicator is that shopee food drivers implement several shopee food driver ethics when communicating with customers. Pekanbaru City shopee food drivers' planning for shopee food service users is planning for maximum communication elements consisting of driver communicators who have good manners and etiquette.

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