Irawan, Fayqha Ashifa (2024) Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Produk Takadeli Cake Boutique (Studi Kasus pada Konsumen Takadeli Cake Boutique Pekanbaru). Other thesis, Universitas Islam Riau.

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Abstract

This research was conducted with the aim of finding out the influence of product quality and price on purchasing decisions for Takadeli Cake Boutique products among Takadeli Cake Boutique Pekanbaru consumers. The methods used in this research are quantitative methods and descriptive methods. The sampling technique used was purposive sampling with a sample size of 100 people based on the Lemeshow formula with an error rate of 10%. The technique used is multiple regression analysis. The research results showed that the product quality and price variables had an influence on the decision to purchase Takadeli Cake Boutique products among Takadeli Cake Boutique Pekanbaru consumers.

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