Mahotra, Fajar (2025) Pengaruh Dakwah Digital Instagram Terhadap Pemahaman Agama Islam Generasi Z Di Madrasah Aliyah Al-jami’atul Husna Desa Sekijang Kabupaten Kampar. Other thesis, Universitas Islam Riau.

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Abstract

This research was motivated by the issue of Islamic religious understanding among Generation Z students at Al-Jami’atul Husna Islamic Senior High School in Sekijang Village, Kampar Regency. One of the problems observed among Generation Z students was that some still lacked proper religious practices, as evidenced by performing worship out of obligation or haste. Additionally, some students had limited religious knowledge, indicated by their lack of seriousness in seeking knowledge and their focus solely on obtaining a diploma. Ideally, students should possess a correct and comprehensive understanding of Islam, which should then be reflected in their daily practices. This study aimed to determine the influence of digital da'wah on Instagram on the understanding of Islam among Generation Z at Al-Jami’atul Husna Islamic Senior High School in Sekijang Village, Kampar Regency. The research employed a quantitative approach with a correlational design. The population and sample consisted of 48 students from Al-Jami’atul Husna Islamic Senior High School, using saturated sampling due to the sample size being less than 100. Data were collected through questionnaires and documentation. The hypothesis test results, with an F-value of 54.693 and a significance value of 0.000, indicated that digital da'wah on Instagram significantly influenced the understanding of Islam among Generation Z at Al-Jami’atul Husna Islamic Senior High School. The magnitude of this influence was reflected in the R Square value of 0.737 or 73.7%, indicating a strong correlation. It was concluded that digital da'wah on Instagram had a significant influence, accounting for 73.7%, on the understanding of Islam among Generation Z at Al-Jami’atul Husna Islamic Senior High School in Sekijang Village, Kampar Regency.

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