Syahputra, Deny (2023) Analisis Pemasaran Telur Puyuh Di Kecamatan Simpang Kanan Kabupaten Rokan Hilir. Other thesis, Universitas Islam Riau.

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Abstract

Analysis of Quail Eggs in Simpang Kanan District, Rokan Hilir Regency, Under the Guidance of Mrs. Ir. Hj. Septina Elida, M.Sc. Quail farming is a business that produces quail eggs which is quite famous in Simpang Kanan District, Rokan Hilir Regency. This research aims to analyze: 1. Characteristics of quail egg breeders and traders, 2. Marketing channels, marketing institutions and quail egg marketing functions, 3. Analyze margins, costs, farmer's share, profits and marketing efficiency of quail eggs. This research uses a survey method. The data used are primary data and secondary data, then analyzed descriptively qualitatively and quantitatively. The results of the research show that the average age of breeders is 35 years, the education level is high school, the business experience is 8 years, and the number of family dependents is 4 people. The average age of collecting traders is 41 years, the education level is high school, the number of family dependents is 3 people, the business experience is 4 years. The average age of retailers is 39 years, the education level is high school, the number of family dependents is 3 people, the business experience is 5 years. Total marketing costs in marketing channel I are IDR 3,721.2/Kg and in marketing channel II IDR 2,796.94/Kg. The total margin for marketing channel I is IDR 4,000/Kg, for marketing channel II the total margin is IDR 4,000/Kg. The total profit in marketing channel I is IDR 278.8/Kg and marketing channel II is IDR 1,203.06/Kg. Farmer's Share in marketing channel I is 87.5% and for marketing channel II is 87.5%. Then for efficiency in marketing quail eggs, it is considered efficient with the ratio value in marketing channel I being 0.11% and marketing channel II 0.08%.

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