Rezki, Nurasya Nanda (2024) Pengaruh Variasi Produk, Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian di Galaxy Swalayan Bukit Barisan di Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
The aim of this research is to determine the influence of product variations, prices and service quality on purchasing decisions at Galaxy Swalayan Bukit Barisan in Pekanbaru City. Data collection techniques through questionnaires. Using data analysis techniques assisted by the SPSS application. The results of this research are that product variations partially have a positive and significant effect on purchasing decisions. Price partially has a positive and significant effect on purchasing decisions. Service quality partially has a positive and significant effect on purchasing decisions. Product Variations, Prices and Service Qualit y simultaneously have a positive and significant effect on Purchasing Decisions
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor Kurniawati, Devi 1021018704 |
| Uncontrolled Keywords: | Product Variation, Quality Service, Price, Purchasing Decision |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | > Manajemen |
| Depositing User: | Uthi kurnia S.IP |
| Date Deposited: | 13 Sep 2025 07:59 |
| Last Modified: | 13 Sep 2025 07:59 |
| URI: | https://repository.uir.ac.id/id/eprint/29299 |
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