Krisnanda, Tomi (2024) Pengaruh Media Sosial terhadap Minat Berkunjung Acara Pacu Jalur di Kabupaten Kuansing. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to determine the effect of social media on interest in visiting Pacu Jalur events in Kuansing district. This study uses a quantitative descriptive method, namely by collecting data obtained from respondents through distributing questionnaires/google forms. The sample in this study was 70 respondents who had visited the Race Track Event in Kuansing Regency. Types and sources of data used are primary and secondary. Data collection techniques are by interviews and questionnaires. Data analysis used simple linear regression analysis with SPSS V.22. The results of the T-test study showed that Social Media had a positive and significant effect on Interest in Visiting Race Track Events in Kuansing District.

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