Frizaldy, Ficky (2024) Pengaruh Word Of Mouth terhadap Keputusan Pembelian pada Usaha Buahan House di Pangkalan Kerinci Kabupaten Pelalawan. Other thesis, Universitas Islam Riau.
![[thumbnail of 175210528.pdf]](https://repository.uir.ac.id/style/images/fileicons/text.png "175210528.pdf") |
Text
175210528.pdf - Submitted Version Restricted to Registered users only Download (7MB) | Request a copy |
Abstract
This research aims to analyze the influence of word of mouth on purchasing decisions at the Buahan House business in the Kerinci base, Pelalawan district. This research uses descriptive and quantitative research methods. The analytical model used in this research is a simple linear regression test, and hypothesis testing using SPSS 21. The data source for this research uses a questionnaire in the form of respondents' responses regarding consumers' opinions and assessments of word of mouth marketing on creating purchasing decisions. The population in this study were some Buahan House consumers who had previously shopped. The sample taken was 67 respondents who were determined using random sampling techniques. The results of this research show that there is a partial influence of word of mouth that has a significant effect on consumer purchasing decisions. This shows that the dependent variable (purchasing decision) is influenced by the independent variable (word of mouth).
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor Afwa, Auliya 1011108603 |
| Uncontrolled Keywords: | Word of Mouth, Purchase Decision |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | > Ekonomi Pembangunan |
| Depositing User: | Uthi kurnia S.IP |
| Date Deposited: | 13 Sep 2025 08:03 |
| Last Modified: | 13 Sep 2025 08:03 |
| URI: | https://repository.uir.ac.id/id/eprint/29268 |
Actions (login required)
 |
View Item |