Tusima, Lela (2024) Strategi Pengembangan Usaha Agroindustri Lempuk Durian Citra Rasa Dengan Pendekatan Business Model Canvas. Other thesis, Universitas Islam Riau.

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Abstract

Lempuk durian is a sweet snack made from durian flesh. Selatbaru is one of the regions that produce the most processed durian fruit in Bengkalis Regency. This study aims to: 1) determine the characteristics of entrepreneurs, workforce and business profiles of the lempuk durian citra rasa agro-industry 2) map the business model canvas for the lempuk durian citra rasa agro-industry 3) develop a business development strategy for the lempuk durian citra rasa agro-industry based on 9 elements of the business model canvas. The method used in this research is the case study method. This research was carried out in Selatbaru Village, Bantan District, Bengkalis Regency, which was carried out for 6 months from January 2023 to June 2023. Entrepreneurs and workers were taken by census as many as 15 people. Source of data consists of secondary and primary data. The data to be analyzed is processed using descriptive statistics, analysis using nine blocks of the business model canvas are customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, cost structure and SWOT analysis. The results of the research on the characteristics of employers and employees of Lempuk Durian Citra Rasa have an average productive age of 35.4 years. The average education of entrepreneurs and workers is 10.2 years. The average number of dependents of the entrepreneur's family and workforce is 3 people. The average business experience of entrepreneurs and workers is 5 years. The business profile includes: business history, business scale, business capital and workforce. The history of the Lempuk Durian Citra Rasa agro-industry began in 2010. The business scale of the Lempuk Durian Citra Rasa agro-industry is classified as a small business, the capital is not too large and the use of labor is often found around the business area. The research on the lempuk durian citra rasa agro-industry business basically has applied the business model canvas and SWOT analysis but it is necessary for further discussion of decision making which are strengths, weaknesses, opportunities and threats. Factors supporting the agroindustry of Lempuk Durian Citra Rasa in the application of the business model canvas with a strength score of 2.24, an opportunity of 1.8 while the inhibiting factor with a score of weakness of 1.28, a threat of 1.72. The strategies summarized in the SWOT matrix are opportunities strength (SO), threat strength (ST), opportunity weakness (WO) and threat weakness (WT) strategies.

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