Ofa Alrendi, Muhamad (2025) Pengaruh Citra Toko Terhadap Kepuasan Pelanggan Berbelanja Pada Distro88 Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to examine the influence of store image on customer satisfaction shopping at Distro88, a clothing store in Pekanbaru City. Store image refers to customer perceptions of product quality, service, atmosphere, and store reputation that can affect their shopping experience. Customer satisfaction is measured based on factors such as service, product quality, and shopping comfort. The method used in this study is a quantitative approach with a survey technique, where data is collected through questionnaires distributed to customers who have shopped at Distro88. The data analysis technique used is simple linear regression analysis to determine how much influence store image has on customer satisfaction levels. The results of the study indicate that store image has a significant positive influence on customer satisfaction. Customers who are satisfied with the store image tend to be more loyal and often make repeat purchases. Therefore, Distro88 is advised to continue to improve its store image by improving the quality of products, services, and store atmosphere in order to maintain customer satisfaction and increase competitiveness in the Pekanbaru City retail market.

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