Roslia, Siti (2025) Pengaruh Shopee Affiliate Marketing Di Media Sosial Instagram Terhadap Minat Beli Di Marketplace Shopee (studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Riau). Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the influence of Affiliate Marketing Shopee on Instagram social media on purchase interest in the Shopee Marketplace. The sample in this study was 140 respondents. The type of data used in this study is quantitative data and the data sources used in this study are primary and secondary data, while the data collection technique uses a questionnaire. The data analysis technique used in the research is a simple linear regression test using SPSS. The results of this study indicate that Affiliate Marketing Shopee has a positive and significant effect on purchase interest in the Shopee Marketplace.

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