Cahaya Ningrum S., Dwi (2025) Pengaruh Brand Trust Terhadap Keputusan Pembelian Pada Leton Coffee Chapter.4 Panam. Other thesis, Universitas Islam Riau.

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Abstract

Brand Trust is the consumer's desire to trust or expect that the product will have positive results for consumers, so that consumers feel safe in interacting with the brand. A purchasing decision is an action taken by a consumer to buy a product. This research was conducted at Leton Coffee Chapter.4 Panam on Jalan Hr. Soebrantas No. 03, West Sidomulyo, District. Handsome, Pekanbaru City, Riau. This research was carried out to find out how Brand Trust influences Purchasing Decisions. The sample obtained was 100 respondents from the population. The aim of this research is to determine the influence of Brand Trust on Purchase Decisions for Leton Coffee Chapter.4 Panam. In this research, researchers used descriptive research type and quantitative research methods with the SPSS program used in this research. Researchers took a sample of 100 population respondents who were local residents or purchasers at Leton Coffee Chapter.4 Panam. Then the data received from the questionnaire results were then processed to be tested using the SPSS 25 program. The results of the data analysis tested validity, reliability, simple linear regression. From the tests carried out, it shows that Brand Trust has a Positive and Significant Influence on Purchasing Decisions at Leton Coffee Chapter.4 Panam. Keywords: Brand Trust, Purchase Decision

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