Ichsan Putra, Eko (2025) Pengaruh Store Atmosphere Terhadap Minat Beli Konsumen Di Restoran Jimbaran Kota Pekanbaru. Other thesis, Universitas Islam Riau.
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Abstract
This research uses descriptive quantitative research methods. The research location is on Jl. Beautiful Princess Gg. Peace Blk. B No.1, Simpang Tiga, Kec. Bukit Raya, Pekanbaru City, Riau. Data obtained through questionnaires, observation, interviews and documentation. The regression analysis used is simple linear regression analysis. Based on the results of the research and discussion using simple linear regression analysis that has been carried out, the t test on variable ) thus Ha is accepted. From the test results, it was found that Store Atmosphere had a significant effect on Purchase Interest.
| Item Type: | Thesis (Other) |
|---|---|
| Contributors: | Contribution Contributors NIDN/NIDK Sponsor komalasari, Eka 1011078601 |
| Uncontrolled Keywords: | Store Atmosphere, Purchase Interest and Jimbaran Restaurant |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | > Administrasi Publik |
| Depositing User: | Afrilla Perpustakaan UIR |
| Date Deposited: | 13 Sep 2025 08:18 |
| Last Modified: | 13 Sep 2025 08:18 |
| URI: | https://repository.uir.ac.id/id/eprint/29097 |
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