Sari, Afrilia Dwi Putri (2023) Analisis Pengaruh Bauran Pemasaran Terhadap Minat Beli Mahasiswa Produk Laptop Asus Pada Toko Sahabat Komputer. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the effect of the marketing mix in which there are product variables , price, promotion and place on student buying interest in Asus laptop products at the computer friend shop. This type of research is a case study. The method used in this study is descriptive analysis, validity test, reliability test, classical assumption test, multiple linear regression analysis test, correlation coefficient, coefficient of determination (R2), hypothesis test with T test and F test. The results of the F test show that the variables Product, Price , Promotion and Place can have a positive effect on students' buying interest in buying Asus brand laptop products at a computer friend shop.

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