Rachmadani, Delia Putri (2025) Implementasi Program Corporate Social Responsibility (csr) Pt. Riau Andalan Pulp And Paper (rapp) Dalam Meningkatkan Citra Perusahaan Menurut Undang-undang Nomor 32 Tahun 2009 Tentang Perlindungan Dan Pengelolaan Lingkungan Hidup di Kabupaten Pelalawan. Other thesis, Universitas Islam Riau.

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Abstract

Corporate Social Responsibility (CSR) is a program that requires companies to actively participate in improving social and environmental welfare, referring to ISO 26000, which includes seven subjects: corporate responsibility, human rights, labor practices, environmental sustainability, ethical practices, consumer protection, and community engagement and development. As part of the economy, companies play a significant role; however, their negative impacts, such as pollution, must be considered. Based on Law No. 40 of 2007 on Limited Liability Companies, companies are required to implement CSR, which is further regulated by Government Regulation No. 47 of 2012 and ISO 26000. Additionally, Law No. 32 of 2009 mandates companies to preserve environmental sustainability. Therefore, the effective implementation of CSR is crucial in reducing negative impacts and improving quality of life and the environment. The main issue in this research is how PT. Riau Andalan Pulp and Paper (RAPP) implements its Corporate Social Responsibility (CSR) program to enhance the company’s image according to Law No. 32 of 2009 on Environmental Protection in Pelalawan Regency and what factors influence the implementation of the Corporate Social Responsibility (CSR) program of PT. Riau Andalan Pulp and Paper (RAPP) in improving its corporate image under Law No. 32 of 2009 on Environmental Protection and Management in Pelalawan Regency. This thesis research employs an empirical research method, collecting data primarily through interviews as the main source and conducting qualitative analysis to generate descriptive data. The data used includes primary data from interviews and secondary data from laws, books, journals, articles, and research literature. The research findings indicate that PT. Riau Andalan Pulp and Paper (RAPP) does not explicitly have a CSR program solely focused on environmental sustainability. However, the company integrates environmental control and preservation aspects into every community CSR program it conducts. Nevertheless, several factors influence the implementation of the CSR program, including strong commitment, support from various stakeholders, and an extensive network. However, challenges arise due to the limited public understanding of CSR, lack of awareness among beneficiaries, dissatisfaction with the programs, and weaknesses in administrative sanctions.

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