Nauly, Tia (2023) Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Toko Serba 35 Ribu Aliya Dikubang Raya pekanbaru Riau. Other thesis, Universitas Islam Riau.

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Abstract

THE EFFECT OF PRICE AND PRODUCT QUALITY ON CONSUMEN PURCHASING DECISIONS AT A 35 THOUSEND ALIYA DEPARTEMEN STORE IN KUBANG RAYAPEKANBARU RIAU TIA NAULY 165210658 This study aims to determine whether the influence of price and product quality on consumer purchasing decisions at a 35 thousend aliya departemen store located on kubang raya pekanbaru while the number of samples is 80 responden. Namely customers who are in a 35 thousand aliya departemen store based on the results of research that has been carrled out where both price and product quality have a significant influence on purchasing decisions at the aliya store while simultaneously price and productquality have a significant influence on purcasing decisions at the 35 thousand aliya departemen store.

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