Maimunah, Siti (2025) Pengaruh Tiktok Shop, Uang Saku Dan Literasi Keuangan Terhadap Perilaku Konsumtif Pengguna Aplikasi Tiktok Pada Mahasiswa Fakultas Keguruan Dan Ilmu Pendidikan Universitas Islam Riau. Other thesis, Universitas Islam Riau.

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Abstract

The method used in this study is to use a quantitative descriptive research approach method. The data source in this study is primary data in this study obtained from distributing questionnaires. Data analysis techniques include multiple linear regression, validity, reliability, multicollinearity, heteroscedasticity, normality, Adjusted R Square test, F test, and t test. The results of the study show that the TikTok shop variable has a significant effect on consumer behavior. The pocket money variable has a significant effect on consumer behavior. The financial literacy variable has a significant effect on consumer behavior. The independent variables TikTok Shop (X1) pocket money (X2) and financial literacy (X3) have a significant effect on the dependent variable of consumer behavior (Y).

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