Surbakti, Sabilly (2023) Pengaruh Lokasi Dan Harga Terhadap Keputusan Pembelian Konsumen Di Minimarket Dr. Mart Desa Sari Galuh Kecamatan Tapung Kabupaten Kampar. Other thesis, Universitas Islam Riau.

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Abstract

The aims of the study were (1) to find out that location has a positive and significant effect on purchasing decisions at Minimarket DR. mart. (2) To find out that price has a positive and significant effect on purchasing decisions at Minimarket DR. mart. (3) To find out that there is an effect of location and price on purchasing decisions at the Minimarket DR. mart. The data analysis technique uses a quantitative descriptive method and the data analysis technique used is the MULTIPLE linear analysis technique. The data collection instruments were in the form of questionnaires and interviews with a sample of 84 people who made purchases at the DR Mart Minimarket. Sampling technique with purposive sampling. The results showed that coke partially had a significant influence on purchasing decisions at the DR Mart Minimarket, Sari Galuh Village, Tapung District, Kampar Regency. Price partially has a significant influence on purchasing decisions at the DR Mart Minimarket, Sari Galuh Village, Tapung District, Kampar Regency. Location and price simultaneously have a significant influence on purchasing decisions.

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