Aj, M. Fadlah (2023) Pengaruh Penggunaan Iklan Di Instagram Ads Terhadap Omzet Penjualan Ummuza Brownies. Other thesis, Universitas Islam Riau.

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Abstract

Effects of Ad Use onInstagram Ads ToRevenue Sale of Ummuza Brownies M. Fadlah Aji 199110201 Instagram advertising is one of the features contained in the Instagram application, this feature is very useful for businesses, so the use of this feature cannot be avoided, especially by brands that already have a name in the community. Instagram advertising has been used by several companies to advertise in this feature, as well as usersinstagram can also contribute to the ads displayed for them, by liking (like) and commenting on the ad. This study aims to determine how big the influence of advertising instagram ads torevenue sales of Ummuza Brownies and to determine the effect of advertising instagram ads torevenuesale of Ummuza Brownies. This study applies the quantitative method, which is a method that uses a deductive (general to specific) thinking framework. Data collection was carried out by means of observation, questionnaires and documentation. The results of this study are the use of advertising Instagram Ads influenced by the content of the product content, based on the respondents' questionnaire answers, consumers consider that the products marketed on Ummuza Brownies Instagram are interesting and the content uploaded photos and descriptions make it easy for consumers to find out more details about Ummuza Brownies product information.

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