Fajri, Riyon (2023) Pengaruh Postingan Instagram @lokerdumai45 Terhadap Pemenuhan Kebutuhan Informasi Lowongan Kerja Masyarakat Kota Dumai. Other thesis, Universitas Islam Riau.

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Abstract

Instagram social media is currently used as a source of information, one of the information that can be obtained from Instagram is related to job vacancies. One account that uses Instagram as a source of information is @lokerdumai45. @lokerdumai45 shared all the locker info in Dumai City. This study aims to determine how much influence Instagram posts @lokerdumai45 have on fulfilling the information needs of job vacancies for the people of Dumai City. This study uses theory Uses and Gratifications. The research method used is explanatory quantitative with a sample size of 100 people followers Instagram @lokerdumai45 who is domiciled in Dumai City. Sampling was done by technique probability sampling with type simple random sampling. The data obtained were analyzed using the validity test, reliability test, normality test, and simple regression test. The results showed that there was a significant influence between Instagram posts @lokerdumai45 on fulfilling the job vacancy information needs of the people of Dumai City. The results of the t-test in this study is ?????? > ?????? = 9.779 > 1.984, so it was ?0 rejected and ?? accepted. The results of the correlation coefficient of 0.703 indicate a strong and positive relationship between the two variables and the results of the coefficient of determination (? 2 ) of 49.4% means that the Instagram post @lokerdumai45 has an influence of 49.4% on fulfilling the information needs of job vacancies for the people of Dumai City, included in the medium category and the remaining 50.6% is influenced by other variables not examined in this study.

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