Aqilah, Haniyah (2023) Pengaruh Terpaan Postingan Instagram @ussfeeds Terhadap Kebutuhan Literasi Informasi Pada Followers. Other thesis, Universitas Islam Riau.

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Abstract

People in the digital era use the internet as a means of exchanging information. This study aims to see how much influence exposure to Instagram posts @ussfeeds has on the information literacy needs of followers. This study uses the S-R Theory which in this theory assumes that verbal words (oral-written) non-verbal cues, certain pictures or actions will stimulate other people to respond in a certain way that describes the stimulus-response relationship. In this study the method used was quantitative with a sample of 100 people using Probability Sampling, using the Simple Random Sampling technique, using a questionnaire as an instrument and then processing it using the SPSS 26 application. Validity Test using Corellation Product Moment and Reliability Test using Cronbac'h Alpha. To analyze using a Simple Linear Regression Test. The results obtained are that the Exposure of @ussfeeds Instagram Posts to the Information Literacy Needs of Followers is significant. With the t test results obtained, namely the tcount value on the exposure variable with a value of 15.048> ttable with a value of 1.987 means that Ho is rejected and Ha is accepted. So it can be concluded that this study shows that Exposure to Instagram posts @ussfeeds has a significant influence on the Information Literacy Needs of Followers.

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