Akmal, Wiranda Nurul (2023) Model Kampanye Visus Oleh Iropin Riau. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of discussing this research is to find out the visual campaign model used by IROPIN Riau in increasing students' awareness of visual acuity. This research uses a qualitative descriptive research method, with the source of the data obtained namely the results of interviews with informants from sources. Then it is analyzed using the theory of the componential campaign model in Antar Venus (2018). The results of this study indicate that students' awareness of eye health is still low. Then, the campaign model used by IROPIN Riau has a positive impact on society and creates awareness about visual acuity to students and improves the quality of life and welfare of the community in terms of eye health.

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