Alhayyu, Haura Hafizhah (2023) Perencanaan Komunikasi Diskominfotik Dalam Meningkatkan Daya Tarik Penonton Di Kanal Resmi Youtube. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to find out how the communication planning of the Riau Province Communication Informatics and Statistics Service can increase viewership on the official YouTube channel. The method in this research is descriptive qualitative where the researcher uses a research approach with interviews and direct observation. The informant subjects in this study consisted of four informants, namely Rizan Ardianov, S.STP, M.Si as the Multimedia and Documentation Section, Adryan Pradana Putra as Cameraman, Tita Zafirah as Social Media Admin, and Taufan Satria as Editor. The results of the study show that the communication planning of the Riau Province Communication Informatics and Statistics Service in increasing viewership on the official YouTube channel is seen from the fact finding stage. happened and is hotly discussed. In the planning stage, the Riau Province Communication, Informatics and Statistics Service in creating content does the scripting by the team, determines the tapping schedule, determines the place and the team in charge. Next, at the communication stage, the Riau Province Information and Statistics Communication Service implements a program of actions and communications that have been planned previously. Finally, the evaluation (evaluation) stage was carried out by the Riau Province Communication, Informatics and Statistics Service, namely holding a meeting regarding the results of the program implemented with the team that had been formed where the evaluation results obtained would become a benchmark for implementing the next program.

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