Afrianto, Hemy (2024) Implementasi Augmented Reality Sebagai Media Promosi Penjualan Produk Smartphone. Other thesis, Universitas Islam Riau.

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Abstract

Promotion is quite important in providing information to the wider community about a product. The delivery of information is usually done verbally and in 2D forms such as posters, brochures, and through websites. Because this method is commonly done, a smartphone promotional media using augmented reality technology is designed. This application is designed using Blender software to create 3D objects, Unity application using ARCore SDK library and using markerless technique. This markerless technique is used to make it easier for users because it does not require markers in displaying 3D animated objects. test results on the distance can be concluded that 3D objects can appear with a minimum distance of 60cm, besides that the application can also display 3D objects indoors and outdoors with textured tracking locations and has a light intensity above 40 lux. Based on the results of testing on users obtained an accuracy percentage of 91.01% with 30 respondents so that the designed application can be implemented as a smartphone promotion media.

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