Sari, Nabila Fitri (2024) Potensi Pengembangan Distribusi Produk Lokal Unggulan Di Desa Empat Balai. Other thesis, Universitas Islam Riau.

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Abstract

The development of the distribution of leading local products in Empat Balai Village has the potential to contribute to the overall development of the regional economy. Leading local products that are successfully distributed more widely can make a positive contribution to enhancing the competitiveness and image of the area as a center for developing unique products that are in demand by consumers both within and outside the region. The research method used is descriptive analysis with a qualitative approach, utilizing SWOT analysis tools. The data required for this research includes both secondary and primary data. The data collection techniques used are field surveys, interviews, and documentation. The collected data is then analyzed using SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of the distribution strategy for leading local products in Empat Balai Village. The research results obtained from the SWOT/Cartesian diagram indicate that the company is in Quadrant I, which is positive, positive. The recommended strategy is an Aggressive Strategy.

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