Nadilla, Faliska (2022) Aplikasi Media Promosi Pada Rumah Doodle Menggunakan Teknologi Augmented Reality. Other thesis, Fakultas Teknik Informatika.

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Abstract

Promotion media eventually always follows what’s on technology development today, since printed technology, audio visual, computer in advance of combined technology among printed technology and computer. Today promotion media as the result of combined printed technology and computer can be achieved through technology Augmented Reality (AR). Augmented Reality (AR) is a technology we’re using to objectify virtual world to real world on real-time. Rumah Doodle is a business on advertising services in form of media in Pekanbaru with a high variation of product services for its customer. Such as caricature, 3D art, picture mosaic, dowry, and souvenirs. These days Rumah Doodle using brochure and social media as promotion media through simple product catalogue, however this kind of promotion is less interesting and boring. Promotion media is one of key component to promote product to the customer. Augmented Reality is one of the media promotion to make a product more interesting and different.

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