Dahlawin, Pipin (2023) Strategi Komunikasi Pemasaran Dalam Meningkatkan Penjualan Sepeda Motor Honda Pada PT. Capella Dinamik Nusantara 88 Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The purpose of this study was to determine the marketing communication strategy at PT. Capella Dinamik Nusantara 88 Pekanbaru. This research was studied using the 4P Marketing Mix Strategy Theory (Product, Price, Place, Promotion) through descriptive qualitative research using the Marketing Mix namely Product, Price, Place of Distribution, Promotion. The data collection technique used is observation, face-to-face interviews and documentation. Of all the strategies implemented by PT. Capella Dinamik Nusantara 88 Pekanbaru The 4P Marketing Mix Strategy which is the most dominant strategy is precise and effective. Because the 4P Marketing Mix Strategy implements a strategy in which sellers must be smarter in exploring and directing needs to potential customers as well as following up consumer data and using Instagram and Facebook media PT. Capella Dinamik Nusantara 88 Pekanbaru to reach consumers widely.

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