Khairunnisa, Khairunnisa (2023) Analisis Persepsi Masyarakat Generasi Y Terhadap Produk Perbankan Syariah Di Kecamatan Pasir Limau Kapas Kabupaten Rokan Hilir. Other thesis, Universitas Islam Riau.

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Abstract

This study is motivated by the awareness of Muslims to implement sharia in muamalah, which has currently emerged the existence of the sharia financial industry, including sharia banking. For this reason, the researcher is interested in doing a study with a problem formulation is how the generation Y’s perception on sharia banking products in Pasir Limau Kapas District. The aim of the study is to investigate the perception of generation Y on sharia banking products in Pasir Limau Kapas District. This is a field study with a quantitative method and the data analysis applied is descriptive statistics in which the data are grouped, described according to the type, analyzed and then presented in the form of tables and diagrams as well as explanations. The population of the study is generation Y people in Pasir Limau Kapas District. The sample of the study consists of 384 respondents taken by the Krijie-Morgan formula. The sampling technique of the study is the Proportionate Statified Random Sampling. The data collection technique of the study is questionnaires. Based on the results of the study, it is known that the analysis of generation Y’s perception on sharia banking products in Pasir Limau Kapas District, Rokan Hilir Regency is in the good category in each aspect with the percentage aspects of viewpoint of 69.51%, knowledge of 67.97%, and experience of 67.55%. It means that the generation Y people in Pasir Limau Kapas District, Rokan Hilir Regency know, recognize and have experience with sharia banking products in Pasir Limau Kapas District, Rokan Hilir Regency.

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