Saputra, Andri (2023) Aktivitas Humas PT. Adi Cahaya Makmur Dalam Meningkatkan Kinerja Perusahaan di Wilayah Kecamatan Pinggir. Other thesis, Universitas Islam Riau.

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Abstract

This study aims to determine the PR activities of PT. Adi Cahaya is prosperous in improving company performance in the Pinggir District. This study uses a qualitative method with a descriptive approach. The research subject in this study is the Head of Public Relations of PT. Adi Cahaya Makmur, Assistant Public Relations of PT. Adi Cahaya Makmur, and employees of PT. Adi Cahaya Prosperous. Data collection techniques in this study consisted of interviews, observations and documentation. Analysis of the data in this study. Descriptive researchers, describe the results of research in the form of words or sentences so that the authors describe in depth the results of the research in accordance with the actual conditions that occur in the field. Based on the results of research and discussion of the Public Relations Activities of Pt. Adi Cahaya Makmur In Improving Company Performance In Pinggir District Area, it was found that in terms of communicator PT. Adi Cahaya Makmur delivers information with the aim that the public is more familiar with and knows what service products are offered by PT. Adi Cahaya Prosperous. In terms of relationship building a cooperative relationship PT. Adi Cahaya Makmur always involves internal and external parties which is manifested in several forms of activities. Back-up management PT. Adi Cahaya Makmur can be seen from the coordination activities held internally and routinely by PT. Adi Cahaya Makmur, while the process of evaluating (evaluating) is seen in the evaluation activities carried out after the implementation of the activity. Public relations activities as a good image maker are manifested in activities that aim to create a positive image of PT. Adi Cahaya Makmur in the eyes of the public.

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