Arjunes, Tomy (2023) Analisis Semiotika Pidato Sambutan Presiden Pada Ibu Kota Nusantara (IKN) Tanggal 18 Oktober 2022 di Channel Youtube Sekretariat Presiden. Other thesis, Universitas Islam Riau.

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Abstract

Semiotics is an analytical method that examines signs. Speech is giving a lecture in front of many people. Giving a lecture can be in the form of conveying an appeal or explaining something important. On October 18 2022, President Jokowi made a welcoming speech at the Capital City of the Nusantara (IKN) which took place at the Djakarta Theater Ballroom, DKI Jakarta Province. The speech that became the material for this research was a video of the president's welcome speech at the IKN on the Presidential Secretariat's youtube channel. The purpose of this study is to reveal the meaning of denotation, connotation and myth in the President's speech, using qualitative methods and Roland Barthes's semiotic analysis approach. The results of this study from the entire speech which consists of 10 scenes reveal the meaning of the denotation that the President plans to relocate the capital not just an ordinary or physical relocation but the president to build changes in Indonesian civilization. Then the connotative meaning of the 10 scenes is that the president with his speech wants to clarify to the public about the development of IKN and explain how the process of developing IKN and explain the results of the development of IKN. Then creates the mythical meaning of the 10 speech scenes, namely the President with his speech wants to direct the public from those who are less sure towards those who are more confident about the development of this IKN because there are many forms of public distrust, this can be seen from the statement sentences chosen by President Joko Widodo.

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