Yanti, Reni Safira (2023) Pengaruh Kualitas Produk Dan Islamic Branding Terhadap Kepuasan Masyarakat Menggunakan Produk Herbal Penawar Al-wahida Indonesia (HPAI) Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

The aim of this study is to investigate the influence of product quality and Islamic Branding on community satisfaction in consuming the products of Herbal Penawar Al-Wahida Indonesia (HPAI) in Marpoyan Damai District, Pekanbaru City. This is a quantitative study. The data collection techniques of the study are observation and questionnaires. In this study, the sample size is determined by using the Slovin formula which obtains a sample of 100 respondents. The results of the study show that the t-count value of product quality variable (X1) is 4.335 while the t-table value is 1.988. Because t-count > t-table (4.335 > 1.988) whereas the partial calculation is obtained with a significance value of 0.001 at a significance level of 5%, the significance value is 0.001, then H0 is rejected and Ha is accepted, it means that there is a significant influence on the community satisfaction (Y). The t-count value of Islamic Branding variable (X2) is 4.715 while the t-table value is 1.988. Because t-count > t-table (4.715 > 1.988) whereas the partial calculation is obtained with a significance value of 0.001 at a significance level of 5%, then H0 is rejected and Ha is accepted, it means that there is also a significant influence on community satisfaction (Y). Based on the f test, the f-count value is 38.882 with a Significance value of 0.001. So it can be stated that the f-count value > f-table is 38.882 > 3.09 and the significance value is less than 0.05, namely 0.001 < 0.05. So it can be concluded that there is a significant influence of the variables of product quality (X1) and Islamic Branding (X2) simultaneously on the community satisfaction variable (Y).

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