Windarwati, Agustiani (2023) Potensi Wisata Danau Bandar Khayangan Sebagai Destinasi Wisata Halal Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

Bandar Khayangan Lake is one of the halal tourist attractions located in Sungai Ambang sub-district, East Rumbai District, Pekanbaru City. The problem formulation of the study is the potential for developing Bandar Khayangan Lake as a halal tourist attraction in Pekanbaru City. The aim of the study is to determine the potential for developing Bandar Khayangan Lake as a halal tourist attraction in Pekanbaru City. The informants of the study are the Head of the Culture and Tourism Service of Pekanbaru City, the manager of Tourist Attraction of Bandar Khayangan Lake (PT. Sarana Pembangunan), and 1 visitor (Local Tourist). The results of the study based on the evaluation of internal factor show that the Tourism Potential of Bandar Khayangan Lake has an internal strategy factor score of 3.47, which is in the good category and the results of the external factor evaluation show that the external potential factor score is 3.0, which is also included in the good category. From data analysis, it is found that the position of the Tourism Potential of Bandar Khayangan Lake is in Quadrant I in the SWOT analysis, indicating that this tourist attraction has strong internal strengths and can take advantage of external opportunities well. Therefore, further development of this halal tourist attraction can be a potential strategy in Pekanbaru City.

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