Lubis, Kharina Fitriani (2023) Pengaruh Pemahaman Generasi Z Terhadap Minat Menggunakan Produk Kosmetik Halal Di Kota Pekanbaru. Other thesis, Universitas Islam Riau.

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Abstract

This research was motivated by the rapid growth of technology and its influence on the lifestyle of Generation Z at present. Therefore, the researcher was interested in investigating how the understanding of Generation Z affects the interest in using halal cosmetic products in the city of Pekanbaru. The aim of this research was to understand how Generation Z perceives the interest in using halal cosmetic products in the city of Pekanbaru. The research problem formulation in this study was how the understanding of Generation Z influences the interest in using halal cosmetic products in the city of Pekanbaru. The research employed a field research (field study) approach with a quantitative method, and the analysis used was Descriptive Statistics in which data were grouped, described according to the type analyzed, then presented in the form of tables with explanations. The population in this study was Generation Z in the city of Pekanbaru. To determine the sample, the researcher used the Morgan formula, resulting in a sample size of 384 respondents. The study used Proportionate Stratified Random Sampling technique for sampling, with data collection through the distribution of questionnaires and documentation. The results of the study showed that there was an influence of the understanding of Generation Z (X) on the interest in using halal cosmetics (Y) in the city of Pekanbaru with a significance value of sig<0.05 (0.000<0.05). Based on the linear regression test results, the correlation coefficient (R) was found to be 0.638, while the coefficient of determination (KD) or (R Square) was 0.744, indicating that the level of influence fell within the range of 0.60-0.799, categorized as strong

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