Andira, Lucky (2024) Penerapan Perlindungan Hukum Terhadap Konsumen E- Commerce Tokopedia (di Kabupaten Dharmasraya). Other thesis, Universitas Islam Riau.

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Abstract

Consumers will face various legal issues as well as legal protection regulations for consumers which are currently unable to protect consumer rights optimally in e-commerce transactions. There needs to be protection for consumers who are harmed due to inconvenience and discrepancies in transactions. such as goods that reach consumers that do not match the description must be accounted for, but the reality on the ground is that when consumers complain they are not treated in good faith. The main research problem is how to implement legal protection for Tokopedia consumers in Dharmasraya Regency, and what are the obstacles in getting legal protection for Tokopedia consumers in Dharmasraya Regency. The research method is empirical legal research or sociological research, namely legal research that uses primary data. while its nature is descriptive, namely where the author describes in a clear and detailed manner the problem to be studied. The results of the research show that the implementation of legal protection for Tokopedia consumers in Dharmasraya Regency has not been implemented well because there are still business actors who do not provide appropriate and correct information regarding the goods to be offered, causing there to still be consumers who experience discrepancies in purchasing goods even though they have see the offer regarding the condition of the goods and the price offered. The obstacle in getting legal protection for Tokopedia consumers in Dharmasraya Regency is that the goods purchased by consumers are not based on any coercion from business actors because consumers buy based on their own choices and intentions so that when the goods purchased there are discrepancies due to fraud on the part of business actors, causing consumers to be unable to demanding compensation and because the transactions used do not bring the seller and the consumer directly together, this makes it difficult to ask for compensation

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