Rahayu, Fita (2023) Pengaruh Lokasi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Cahaya Ponsel Ujung Tanjung. Other thesis, Universitas Islam Riau.

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Abstract

This research aims to determine and analyze the influence of location and service quality on purchasing decisions for Cahaya Tanjung Cell Phones. As for sampling using the Accidental Sampling technique, the sample in this study was 120 respondents. The types and sources of data are primary and secondary data, while data collection techniques use interviews, questionnaires and documentation. The data analysis technique used in this research is a multiple linear regression test with the help of SPSS software version 26. The results of this research show that location and service quality have a positive and significant effect on purchasing decisions for the Tanjung Edge mobile light.

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